The OSEG Foundation launched in 2017 with the goals of developing programs and investing in initiatives that provide opportunities for children and youth to play, learn, and develop through sports. We proudly offer our signature programs, and support local initiatives that are aligned with our mission to be a catalyst for social change by leveraging the power of sport to improve the lives of children and youth.

Our Programming Highlights

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girls on the run


At the OSEG Foundation, we know the important role that sports can play in the lives of children and youth. It’s what motivates us to remove barriers and create opportunities so all kids in our community have the opportunity to play, learn, and develop through sports. Far too many children and youth in Ottawa do not benefit from sports and miss out on learning valuable life lessons that sports teach. There are numerous barriers that limit their involvement in sports, including financial, health-related, gender or cultural. Together with our community partners, we strive to eliminate these barriers so that the children and youth in Ottawa can experience the power of sports to excel and achieve their full potential.

67’s blind hockey

Prior to 2019, when the OSEG Foundation partnered with Blind Hockey Canada, there were no formal programs in the capital region to give blind and partially sighted youth the opportunity to try and play hockey. Currently, over 25 youth participate in the program and Try It Sessions, positively building their confidence, and physical, emotional and mental health.

Bernie Ashe Sports Fund
When OSEG CEO Bernie Ashe retired in 2018, he knew that as part of his legacy he wanted to support youth in care who may not have the same opportunities as their peers. With the launch of the Bernie Ashe Sports Fund, underprivileged boys and girls have been given the chance to play team sports and be included in the community.
Equip-a-kid Community Lockers
Launched in 2023, the Equip-a-kid Community Lockers Program provides children and youth with the lifelong benefit of sports and physical activity by providing new equipment to deserving communities. Whether running the bases or learning to skate, each community will be outfitted with recreation equipment to ensure their kids can experience the power of sports during critical hours like afterschool and during the summer.
First Assist
OSEG Foundation is proud to work with First Assist to help ensure that students have access to sports and skill building programs that contribute to positive outcomes. First Assist is an Indigenous led organization whose mission is to help Indigenous students – including those hardest to reach – find success in school by using sport as a motivational tool to promote attendance, increase classroom engagement and promote healthy habits for life.
Our Huddle Includes Everyone

In partnership with the National Capital Amateur Football Association (NCAFA), the OSEG Foundation provides opportunities for girls and youth with financial barriers to play football and funding to support clubs’ return to play in priority communities. More than 2,800 boys and girls across the region returned to play a modified season of football with NCAFA in 2021.

champions program
The Champions Program
Launched in 2019 in partnership with Support Our Troops, the Champions Program provides fitness, recreation, and core characteristics to help build resiliency in youth from military families. This program promotes sportsmanship, development of fundamental skills, and teamwork in youth, currently deployed Canadian Armed Forces – CAF members; families of ill/injured members of the CAF; or the families of deceased CAF members.